How to Build Your Own Mortgage Lead Generation System Without Relying on Realtors, Referrals or Lead Vendors
If your income rises and falls with who sends you deals, this is for you. You'll see how to bring in your own borrowers every month, in a hot market or a slow one.
- The three-part system every mortgage marketing department runs on
- The most you can pay for a lead and still break even
- The 30-day plan to install it, Canada or US
Whatever's held you back gets handled on the workshop.
Even if you don't have time for content
You'll see how we batch a week of content in about two hours, and why it helps referrals, partners and direct clients at the same time.
Even if mortgage ads scare you
We build inside Meta's housing ad rules and your licence disclosures from day one. You'll see what's allowed, what isn't, and what actually works.
Even if you're not techy
We build it with you, live. If you can run a mortgage file, you can run this.
Even if an agency already burned you
You'll see why rented leads underperform, and what changes when the system and the data are yours.
Even if your realtors send you most of your deals
You won't drop them. You'll learn how to become the lender they brag about, because you bring them business too.
Even if your ad budget is small
We start with what you already have: your database, your realtors and your face. Ads come after the foundation is set.
You run every file like a business. Your pipeline, not so much.
- A checklist for every application
- Conditions tracked to the day
- A team that knows its job
- Waiting on a realtor to think of you
- Paying for leads other lenders also got
- No numbers, no plan
On the workshop, I'll show you how to give your pipeline the same process your files already have.
The whole playbook. Live, on screen.
Everything we run in our own mortgage business, in the order we'd build it. Here are the first three. The rest we open up live.
- 01Meta and Google ads
Where a huge share of mortgage leads come from, and the math that tells you if an ad is actually paying you.
- 02Realtor partners who want to work with you
Give so much value they want to work with you, plus the outbound system that finds them.
- 03Clients from content
Film once a week, about 90 minutes, and post all week without living on camera.
- 04AI, done right
Use it without putting your business or your personal touch at risk.
- 05The six compliance checks
What every mortgage ad has to pass, for Canada and the US.
- 06Follow-up that runs without you
What happens in the first minutes after someone raises their hand, and long after.
- 07The 30-day install plan
What to build first, week by week, whether or not you ever work with us.
- Booked calls on your calendar that came from your own ads, not someone else's list.
- Realtors calling you first, because you send buyers their way too.
- Knowing exactly what a funded deal costs you, so you know what to scale.
- Content that keeps working while you're with clients.
- Slow months that don't scare you anymore.
- A pipeline you could hand to an assistant, and it keeps running.
Hear It From The Pros!
Clients from LendMate (KeyPlayers), TLD, and more
Hey! I'm Mitch.
And just like you, I do mortgages.
I've spent 14 years building marketing for real estate and mortgage pros. My dad and I run the family business together today. He handles the real estate, I handle the mortgages, and family dinners usually turn into a pipeline review.
With my business partner Jhoana I built LendMate to 200+ active mortgage pros, training and supporting the offshore assistants who last year helped support $6B+ in funded loans.
Inside all of those businesses I saw the same thing. Almost nobody had a reliable source of deals. I never worked that way. I've always run my own system.
So I built The Lending Den to install it with you, live.
You also get the vault, every asset, SOP and AI tool we use, plus coaching every week. And no, you don't ditch your realtors. You become the lender they brag about.
On the workshop I'll walk you through all of it, and if it's a fit, invite you into the Den.
See you inside. Or not. I'm not your dad.
Mitch ConquerFounder, The Lending Den & LendMate
This workshop isn't for everyone. That's on purpose.
Built for you if you...
- Are a top producer, or on your way to becoming one
- Are done renting leads from vendors, paying agencies or waiting on realtors
- Want to own your lead system, in a hot market or a slow one
- Are coachable, open to new tools and ready to do the work
- Want to be in a room with ambitious mortgage pros who share what works
Not for you if you...
- Want someone to hand you leads
- Are looking for a shortcut or a handout
- Want results without putting in the work
- Are closed off to new ideas and new tech
- Aren't licensed yet
What you get for being there.
The Lending Den Workbook
The free workbook that walks through the playbook, step by step, for Canada or the US.
Your 30-day plan
Exactly what to do in your first 30 days, in the order we'd do it.
Live Q&A with Mitch
Bring your market, your numbers and your questions. We'll get into it.
Questions About the workshop and the Den.
What is The Lending Den?
A community for ambitious mortgage agents, brokers and loan officers across North America. We're mortgage pros ourselves. We built a lead system in our own mortgage business, tested it with friends and clients, and now we build it together with members, live in the Den, so they own their pipeline.
Is this a lead gen service?
No. We don't sell leads. We help you build and own the system that brings borrowers to you, and every piece of it stays yours.
What's inside?
Your system installed with our team, live: funnel, follow-up and main ad campaign, plugged into the CRM you already use. Plus the vault, with every asset, SOP and AI tool we use, and weekly live coaching at no additional cost.
How does it work?
Rolling enrollment. Walk in any day and get the playbook, academy and ROAM access right away, your system built together in the first 30 days, then ongoing coaching, optimization and accountability with the room.
Is there proof this works?
Our team has supported 500+ agents over 14 years, including teams at Your Mortgage Your Way, Freedom10 and Mortgage Centre Canada. Watch their videos above. Everything we teach was built in our own mortgage business and tested with friends and clients first.
What's LendMate?
Our in-house remote talent company. Den members get TLD pricing when they hire video editors, media buyers, executive assistants, bookkeepers, cold callers, admin help and more. It's optional.
Does this work in my area?
If you're licensed in Canada or the US, yes. Your campaigns target your own market, and we build around the ad rules and disclosures that apply where you're licensed.
Do you build it for me?
We build it together. In your first 30 days you work through one main lead system live with our team: your funnel, follow-up, automations and main campaign, in accounts you own.
Do I need to be good with tech?
No. We build it with you, live, and the playbook walks you through every step. If you can run a mortgage file, you can run this.
How much time does it take?
A few hours a week while your system goes in, then your coaching sessions and weekly numbers. You can hand a lot of it to an assistant later.
What does it cost?
We go through it on a strategy call, once we know it fits. Ad spend is paid straight to Meta or Google, and outside software is separate.
What if I've tried ads before and lost money?
You start with a test budget set from your own numbers, so you know what you can afford to pay for a lead before you spend. Then we check your follow-up and tracking with you every week, all the way to funded, because the ad often isn't the only thing that went wrong last time.
Do you guarantee deals?
No, and nobody honest can guarantee leads, loan volume or income. What we guarantee is the install: attend the implementation calls, finish your setup and get your ads through compliance, and run your approved test budget. If your ads aren't live in 30 days, we keep working with you for free until they are. Ad spend and software aren't included.
Are the ads compliant?
We build with Meta's financial ad rules, NMLS IDs in US ads and licence disclosures in Canada in mind. You're still responsible for your regulator's rules, so check with your compliance contact. This isn't legal advice.
What's ROAM?
The online office where the Den lives. It has rooms for ads, follow-up, content and AI, and our team hosts live sessions in them every week.
Who is Mitch Conquer?
A licensed mortgage professional who runs his own mortgage business, a Forbes-accredited real estate and mortgage marketing entrepreneur, and the founder of The Lending Den and LendMate.
Is the workshop free?
Yes. Register above and we'll send you the link and reminders.
What if I can't watch it live?
Register anyway, then reply to your confirmation email and our team will help you catch it.
Your next deal should come from a system you own.
Live online. Register to get the date and link.
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