The system we run in our own mortgage business. Built with you, live in the Den.
We're mortgage pros too. We built this lead system to stop relying on vendor leads, agencies and realtors, tested it with friends and clients, and now we build it together with ambitious pros who want to own their pipeline.
- Start any day
- Built together in 30 days
- Weekly coaching with the room
Start any day. Onboarded within 48 hours.
Walk in and you get the playbook, the academy and ROAM access right away. We build your system together in your first 30 days.
Built by Mitch Conquer · 14 years in mortgage marketing
What we build together One main lead system, in your accounts.
Your follow-up
Texts and emails on every lead, plugged into the CRM you already use.
Your funnel
Landing page and pre-qual form under your brand.
Automations
Booking, reminders and workflows that run on their own.
Your main campaign
One approved Meta or Google campaign, ready to launch.
Content system
A simple plan and templates for posts and videos.
Starter AI tools
Tested prompts and workflows to save you hours.
Rolling enrollment Walk in any day. Built together in 30 days.
Walk into the Den
Get the playbook, the academy and ROAM access the moment you join.
Private onboarding
A one-on-one kickoff with your coach.
We build it together
Live builds with the team and hands-on help in the specialist rooms.
Sharpen it with the room
Weekly coaching, optimization and accountability until it runs like a business.
Mortgage pros, building for mortgage pros. Tested before you get it.
I'm Mitch. I do mortgages myself, and I've been building mortgage marketing for 14 years. Every ad, page and workflow we build with you ran in our own mortgage business first, then with friends and clients.
Our team has supported 500+ agents, and we co-founded LendMate, a remote talent company for mortgage pros.
Why book a call? You leave with a plan either way.
See where your deals come from
We look at your pipeline and show you what's working and what isn't.
See the system
We walk you through what we'd build together in your business and why.
Get a clear plan
You'll know what to build first, whether or not you work with us.
Questions, answered straight.
The build
What do we build together?
One main lead system: your funnel, follow-up, automations, one approved Meta or Google campaign, a content system and starter AI tools, plugged into the CRM you already use. Unlimited campaigns and custom development aren't included.
Is it done for me, or do I build it?
We build it together, live in the Den. Our team works through it with you over live video, so you understand every piece. You won't be left with a system you can't run.
Is it all virtual?
Yes. Every session happens on live video with our team, so it works anywhere in Canada or the US. You'll need a laptop and access to your accounts.
Whose accounts is it built in?
Yours. The ad accounts, pages, follow-up and data all sit in accounts you own. If you ever stop working with us, everything stays with you.
What do I need before we start?
A licence in good standing, a Meta business account (we'll help you set one up), access to your CRM if you have one, and a budget for ad spend.
How long does it take?
Your system is built together in your first 30 days. After that you keep sharpening it with weekly coaching, optimization, accountability and the room.
Is it a fit?
Who is it for?
Ambitious, licensed mortgage agents, brokers, team owners and US loan officers (MLOs) who want to own where their deals come from instead of renting it from lead vendors, agencies and realtors.
Who isn't it for?
Anyone looking for someone to hand them leads, a shortcut or a handout. The Den is a community for serious pros who do the work. If you're not licensed yet, it isn't a fit right now.
Do you work with US loan officers?
Yes. The system was built in Canada and works for US loan officers, with the rules that matter on both sides of the border built in.
What about compliance?
Every ad is built for Meta's financial services ad rules and your licence disclosures. We're not a compliance department, so your brokerage or compliance officer still signs off before anything goes live.
Cost and ownership
How much does it cost?
We go through pricing on your strategy call, once we know the Den is a fit. Ad spend and outside software are separate.
Am I locked into a retainer?
The point is that you stop renting. Once it's built it's yours, and you don't need us to keep it running.
Do you guarantee results?
No. Nobody honest can guarantee mortgage volume. What we can promise is a properly built system in your accounts and a team that will help you run it.
After the build
What happens after the build?
Weekly coaching, campaign optimization, accountability on your numbers and 7+ live sessions a week on ROAM with the rest of the room.
Can my assistant run it?
Yes. Everything's documented. If you want help, LendMate can put a trained mortgage assistant on it. That's optional.
Who's behind this?
Mitch Conquer, a licensed mortgage professional who runs his own mortgage business and built real estate and mortgage marketing for 400+ agents before co-founding LendMate, which supported 150+ mortgage pros. Read the story.