How the Den came to be.
The Den story.
I'm Mitch. I started out building marketing for my dad's real estate business, then built a real estate and mortgage marketing company that helped over 400 agents across North America.
Then I got my mortgage licence, and with my business partner Jho, brought the first mortgage virtual assistant staffing company to Canada: LendMate. We grew it to 200+ active mortgage pros, and last year the assistants we train and support helped those brokers and agents fund $6B+ in loans, collectively.
That's where we saw the bigger problem. We thought we were fixing an administrative leak, and we did. But the more admin we fixed, the more we saw. From the biggest brokerages to the smallest ones we supported across North America, most didn't just have an admin leak. They had a leak in how they won new business. Their pipeline ran hot and cold with the time of year, and depended on things they couldn't control.
So we built our own lead system inside our own mortgage business, tested it with friends and clients, and started The Lending Den to build it together with mortgage pros who want to own where their next deal comes from.
How we build it. Six steps, together, in your accounts.
Get clear on your offer
Who you serve best and what a funded deal is worth.
Build the lead engine together
Ads, pages and follow-up, built live in the Den in your own accounts.
Work your database
Renewals, refis and past clients turn into new deals.
Build realtor partners
Give agents a reason to send you buyers.
Track what funds
See which ads and partners close, then do more.
Sharpen it with the room
Weekly coaching, new templates and pros sharing what works.
The Den isn't for everyone. That's on purpose.
Built for you if you...
- Are a top producer, or on your way to becoming one
- Treat your license like a business, with goals to match
- Want to own where your deals come from instead of renting it from vendors, agencies and realtors
- Are coachable and ready to do the work
- Are open to new tools, AI included
- Want to be in a room with ambitious pros who share what works
Not for you if you...
- Want someone to hand you leads
- Are looking for a shortcut or a handout
- Want results without putting in the work
- Are shopping for the cheapest option
- Are closed off to new ideas and new tech
- Aren't licensed yet